PHILIPS BHS397 SilkProtect technology Ceramic keratin titanium Ionic care Hair Straightener (Purple)

PHILIPS BHS397 SilkProtect Ceramic Keratin Titanium Ionic Care Hair Straightener (Purple)

The PHILIPS BHS397 SilkProtect straightener solves frizz, uneven heat damage and slow styling with salon-quality results at home. Using SilkProtect technology, ceramic plates infused with keratin and titanium glide smoothly to seal cuticles, delivering glossy, long-lasting sleekness and reduced breakage. Fast heat-up and ionic care mean quicker styling with less static and visible shine, ideal for busy mornings and special occasions. Backed by a 2-year manufacturer warranty and Vlebazaar’s trusted delivery, secure payments and reliable after-sales support, it’s a confident choice for everyday professional results.

Top Features

• SilkProtect Technology — protects hair by distributing heat evenly for healthier-looking strands.
• Ceramic + Keratin + Titanium Plates — ultra-smooth glide for less snagging and lasting shine.
• Ionic Care — reduces frizz and static for soft, polished finishes.
• Fast Heat-Up — ready in seconds for quick styling on busy days.
• High-Performance Temperature — professional heat range for consistent straightening results.
• Comfort Grip — ergonomic design for controlled, fatigue-free styling.
• Durable Build — premium materials for long-lasting performance and reliability.
• Universal Voltage Compatibility — travel-friendly for worldwide use.
• Long Swivel Cord — freedom of movement to style with ease and flexibility.
• Safe & Reliable — auto shut-off and thermal protection for peace of mind.

Technical Specifications

Why Buy From Vlebazaar?

Vlebazaar delivers genuine Philips products with verified authenticity and full manufacturer warranty. Enjoy secure payment options, fast doorstep delivery, careful packaging and responsive customer care. Our easy returns policy and professional after-sales support ensure peace of mind. We prioritise timely updates and real-time order tracking so you always know where your purchase is.

Who Should Buy This?

Ideal for anyone seeking salon-quality straightening at home — from busy professionals and students to frequent travellers and styling enthusiasts. Perfect for those with frizz-prone, coloured or heat-sensitive hair who want faster styling with less damage and a shiny, smooth finish.

Smart FAQs

Is this straightener safe for colour-treated hair?

Yes — SilkProtect technology and keratin-infused plates help minimise damage and preserve colour vibrancy when used with appropriate heat settings and heat protectant products.

How quickly does it heat up?

Typically ready in around 15 seconds, making it suitable for quick touch-ups and rushed mornings.

Can I use it while travelling abroad?

Yes — the unit supports 100–240V universal voltage, but check plug compatibility for the destination or use a suitable adapter.

What maintenance does the straightener need?

Keep plates clean by wiping with a soft, slightly damp cloth when cool. Avoid abrasive cleaners and store in a heat-resistant pouch after cooling.

Does Vlebazaar handle warranty claims?

Vlebazaar facilitates manufacturer warranty claims and provides guidance through the process to ensure a smooth resolution.

Is it suitable for very curly or coarse hair?

Yes — the professional heat range and smooth plate finish make it effective on coarse and curly hair; use higher heat settings gradually and apply heat protectant for best results.